Perception is a psychological process. How people see things and understand things are called as their perception
Perceptional Selection
The sensory apparatus of humans has limitations which filter out certain stimuli (interests). This selection process is called as perceptional selectivity. This selection may be determined by any or all of the followings.
The context
People see what they want ot see.
The nature of the stimuli
Our attention tends to be drawn to large, bright, loud, unfamiliar, moving and repeated things.
Internal Factors
Our attention is drawn to things that match our personalities, needs, expectations and interests.
Fear of Trauma
People are able to avoid & see things that they do not want to see
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